Factoring Fantasy

Law Cash dba SSI had this commercial ready to roll.  What's interesting is that one of the principals of LawCash informed me that they have/had a relationship with John Darer, whereby, they would refer him all of the structured settlement business that they received (in exchange for what exactly?):

http://www.youtube.com/watch?v=QTKj7iadros

Our industry's newest reporting folks posted this:

The sight of a tall blonde supermodel in the midst of a pillow fight while also urging people to sell their structured settlements should be enough to alert viewers that what they are seeing might be a joke.  But the short videos that were recorded over the summer but never aired on television were not a joke at all, according Marlies Pinto, 25, the statuesque actress who was cast in the commercials.

Pinto, who is 5'8, 136 lbs, and who has blonde hair and green eyes, said that the ads were made for LawCash and its Structured Settlements Investments affiliate. The parodies feature the company logo but provide a dummy phone number. The factoring company had intended the to add levity to the industry by featuring her and two co-eds in a pillow fight with cash flying about, and another that is a send-up of the old Crazy Eddie discount ads from decades ago, Pinto said.  The parodies can be viewed at http://www.youtube.com/practiceactress. 

In all, the actress said that she spent 14 hours in preparation for the two ads, each of which last for less than 30 seconds. 

With regard to her brief experience learning about structured settlements and factoring, Pinto said that she would be hard-pressed to ever factor a structured settlement.

"I think that it would depend on the circumstances, the amount of the structured settlement, and the company that I was working with," Pinto said. "If something seems too good to be true then it usually is.  After all, these people are in the business of selling things before anything else."

Representatives of Structured Settlement Investments declined comment on the matter. A call to the LawCash corporate office in New York was not returned.